Google rolls out Penguin 2.0

Posted on: May 24th, 2013 by Luke Faragher
Penguin 2.0 Update

Google has released (22nd May 2013) the 4th iteration of the Penguin algorithm update widely being referred to as penguin 2.0. What does this mean for your companies search rankings?
Lets take a look at Penguin and what this new update means.

History of Google’s Penguin

The original penguin update was announced on April 24th 2012 and as some of you might remember down-ranked a large number of websites that Google felt violated their webmaster guidelines with Black Hat SEO tactics such as link-schemes, duplicate content, cloaking, keyword stuffing and a number of other poor SEO techniques used to cheat Googles search algorithm.

By their own estimates Google believe that the initial Penguin update affected 3.1% of search results in English and 3% of queries in other languages such as German and Chinese marking a major change in the way that Google penalises poor SEO.

Penguin update history:

  • Penguin 1.0 (1) – 24th April 2012
  • Penguin 1.1 (2) – 25th May 2012
  • Penguin 1.2 (3) – 5th October 2012
  • Penguin 2.0 (4) – 22nd May 2013

Penguin 2.0

So what does Penguin 2.0 change? From first glance it seems that sites that are being most widely affected are gaming and pornographic sites with a number of large websites also feeling the brunt of the update. Sites such as the salvation army, chepOair and have also seen a massive drop in their rankings due to Penguin 2.0, potentially due to poor SEO tactics being used by their SEO and Digital Marketing Agencies. But what about small businesses? Initial updates also suggest that many small business websites that aren’t taking SEO seriously will also be seeing some negative affects of the Penguin update that should make them eager to produce high quality engaging content for their websites with reputable SEO and Marketing agencies.

Google Penguin 2.0 Update

Our thoughts on Penguin 2.0

As for our SEO team at Drawn in Digital, we are delighted with the new Penguin update. This might sound strange in the wake of so many websites being down-ranked, but we are confident in our white hat, responsible SEO and from our initial reports it looks like our hard work is paying off for our clients. In fact a number of them have jumped 30 places or more since the update for highly competitive search terms. All we can say is Roll on Penguin 3.0 and thanks Google!

A selection of links to our favourite commentary about Penguin 2.0 from across the Web