Live at todays press event Facebook announced that its bringing 15 second videos to Instagram, along with a number of new movie specific filters and features. Most likely a direct response to Twitters massively popular Vine video sharing app that was founded in June 2012 by Dom Hofmann and Rus Yusupov and purchased by Twitter in October 2012 which allows 6 second video clips. As you can see in their demo Facebook plans to update Instagram to allow its users to share short video clips along side its users regularly over filter’fied snaps. Facebook was particularly keen to show off that it has partnered with a number of artists and leading experts to integrate 13 custom new filters and cinematic stabilisation features, elements that have made Instagram such a success in the past with photos.
The Instagram video sharing features will be available on IOS and Android and even on Instagrams website meaning that you can use the Video sharing features even without having to use their apps. From what we can see from the event It seems that Facebook have listened very closely to the shortcomings cited with Vine and have subtly corrected some short fallings such as allowing users to pick their start frame or frame thumbnail before uploading it to their favourite content feed.
So which micro video app will win? Only time will tell, but we wouldn’t rule out instagrams loyal fans even if Vine has had a couple of months head start.
Read Instagrams official blog post here
BBC Article on Video for Instagram
Guardian Article – Facebook announces Instagram video in new rival to vine
Tech Crunch Article – Instagram launches 15-second video sharing feature, with 13 filters and editing.