PPC Marketing London

Posted on: March 16th, 2012 by Luke Faragher
Digital Marketing Icon - DID

Pay Per Click Marketing (PPC)

What is PPC Advertising?

PPC is an internet advertising model to direct traffic to websites. PPC works by paying a fixed amount to a search engine every time someone clicks onto your site thanks to an ad that a search engine, such as Google, has provided.

Typically, the most relevant keyword phrases are specifically chosen with a target audience in mind. This means a more concentrated target audience, one more likely to generate sales than that of more general advertising campaigns.

Why Use PPC Advertising?

The benefits of PPC advertising lie in the amount of traffic generated through paid for advertising.

Based particularly on keyword searches, the likelihood of driving relevant audiences to your website is ideal and can dramatically increase conversions.

PPC advertising can lead to your ad being at the top of the search engine listings, meaning that your ad could be the first one that users will see.

PPC is reported to provide the fastest return on investment, increasing relevant visitors to your website. It is also a cost effective solutions that can bring in a significant amount of revenue, demonstrating a high return of investment figure.

PPC also increases brand awareness and the most important type of paid search is Google AdWords, these are the ads appear at the top or right of the search results.

DiD and PPC

DiD can help your business identify a carefully selected set of keywords, combining research and previous figures to achieve the very best results for your company.

DiD will regularly check and monitor the selected keyword’s progress, and that of competitors, ensuring your website is as visible as possible. We provide regular customised reports that let your company know exactly how we are progressing.

DiD can also provide advice and design a custom banner for your company, including both static and animated advertisements.

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