Yelp aims to connect people with local businesses and allows Yelp business account holders to share information with the Yelp community. As mentioned in our previous article “Have you just lost 400 million customers” it is important for your business to be listed on Yelp to make the most of Apples 400 million strong user base. Yelp helps more than 40 million people a month find great local businesses such as restaurants, dentists, lawyers and plumbers (literally any consumer-facing business) and is known for its loyal and active audience.
In Q3 of 2012, over 84 million people visited Yelp to make spending decisions. To help businesses make the most out of their online presence, Yelp business accounts offer a suite of free tools to enable businesses to:
Adding a business listing is easy and also free! Simply follow our step by step guide below:
Go to Yelp (www.biz.yelp.com)
If you already have a Yelp account, login using your email address and password. If you do not already have a Yelp account, click on create your free account now and complete the form to create your account. You will then be sent a verification email, click on the link in the email to complete the account creation.
Check your business has not already been listed on Yelp by entering your business name and location and clicking search. If your business has already been listed, it will appear in the search results, if it has not been listed, click on the add a business button at the bottom of the screen.
You will then need to enter the details of your business. When you do this, ensure that the information you are entering is detailed, up to date and the correct categories have been selected, as customers will use Yelp to learn about your business.
Yelp will then send you an email with a link to enable you to claim your business page. Once you click on the link, your business listing will be put into a review queue to verify that you are the business. Once your business has been accepted (note the small print advising that it will take 48 hours for a newly listed business to appear in a search), you will be able to add information to the listing such as photos, opening hours, payments accepted etc.
Your Yelp business page is now up and running!